Laura is a licensed cosmetologist based in Portland, OR, specializing in textured hair and has been perfecting personalized haircare solutions since 2016. They believe that great hair starts with knowledge, care, and products that cater to each individual’s unique needs.

In addition to their work behind the chair, Laura is an entrepreneur and co-owner of Viby, an online and in-salon beauty retail store founded in 2021. Viby was created with the mission of highlighting Black and Brown-owned beauty brands, offering carefully curated products that are both effective and crafted by professionals who understand the diverse needs of their community.

Laura’s vision is to become Portland’s go-to resource for everyday consumers and beauty professionals alike, offering high-quality, expertly researched products. The mission behind Viby is to empower both beauty professionals and consumers by offering products that are as authentic and diverse as the people who use them.